Being an interconnected market, every manufacturer’s dream is not just to succeed in the local market but to shine in the global market. For Indian manufacturers, this dream is more achievable than ever before, thanks to the Bureau of Indian Standards. BIS standards are thus improving the quality, safety, and reliability of Indian products that can now stand on par with international brands and reach customers across the world.
This blog will, therefore, chart how these standards help Indian products to go global, why they matter, and the benefits that these bring to both the manufacturer and the consumer.
Exploring BIS and Its Role
The Bureau of Indian Standards, abbreviated as BIS, is the National Standards Organisation in India, established to formulate, maintain, and implement the quality standards in different industries. BIS Certification in India caters to an enormous spectrum of industries, including electrical appliances, food products, steel, textiles, and packaging.
Fundamentally, it means to ensure that things are:
- Are fit for use
- Are of good quality
- Are environmentally acceptable
- Are reliable in the eyes of consumers
In short, when they claim that their products conform to BIS standards, it essentially means that those products have met stringent standards not only for the Indian market but also for the entry point of international trade.
Why Standards Are Important in the Global Market
Manufacturers everywhere face one big problem in foreign markets: acceptance. Each nation sets up its own series of quality and safety requirements. Products that do not measure up to those standards are rejected or lose credibility among buyers.
Here comes the glory of the BIS certification. Products certified by BIS bear the assurance that they have been manufactured following world-class practices. It builds a foundation of trust with foreign buyers and importers, and even among consumers who are becoming increasingly aware of the quality and safety of the products they use.
Building Global Trust Through BIS
An Indian product, whether with an ISI mark or a BIS hallmark, is an instant conveyer of credibility to the buyer. These marks guarantee that the product has undergone thorough testing and that it abides by prescribed standards. This becomes important in the international markets. International buyers often look to purchase:
- Products that fulfil global safety norms
- That provides consistency in quality
- That somehow follows ethical and sustainable ways
In most cases, BIS standards are harmonised with international standards like ISO (International Organisation for Standardisation) or IEC (International Electrotechnical Commission). This gives Indian manufacturers an upper hand in proving their compliance in the international markets.
Sectors that benefit from the BIS standards
The Indian economy has almost every sector touched by BIS standards, but few industries witnessed a strong influence while going international.
- Electronics and Household Appliances
India has now been set as a centre for electronics manufacturing. Exporting mobile phones, chargers, clean LED lights, and household appliances is common for Indian manufacturers. BIS certification ensures that these products conform to safety norms so that they do not pose the risk of accidents or failures, which in itself is necessary for acceptance in any foreign market.
- Steel and Construction Materials
Steel is one foremost export sectors of India.BIS standards ensure that Indian steel conforms to the strength, durability, and safety norms promulgated in foreign countries. This helps the Indian steel sector to be competitive in the international market and, in turn, raises the stature of India as a dependable supplier of construction materials.
- Food Products
While Indian foods and spices are growing in popularity around the globe, food products have to move around stringent hygiene and safety requirements laid down in BIS standards. This becomes essential for a market like Europe and the US that does not take food safety lightly.
- Textile and Consumer Goods
The global fashion and consumer goods market needs products that are safe from hazards and environmentally friendly. BIS certification makes it possible for Indian textiles and consumer goods to come up to these standards, thus opening new doors worldwide.
Empowerment of “Make in India”
The new campaign of the Indian government wants to put India as a global manufacturing force. If this vision is to materialise, the products made in India must be competitive with respect to the global market. Hence, BIS standards play an essential role in this initiative by assuring quality Indian products at affordable prices.
With such an assurance, overseas buyers get guarantees about the trustworthiness of Indian manufacturing whenever they see any product bearing BIS certification. That, in turn, enhances exports and helps India establish global partnerships with confidence.
Advantages for Manufacturers
Obtaining BIS certification for Indian manufacturers may appear like an unnecessary step, but, contradictorily, it opens up a plethora of opportunities:
- Market Access: BIS certification garners greater acceptance in foreign markets.
- Customer Confidence: Both Indian and foreign customers prefer certified products.
- Reduced Risks: Certified products are less prone to rejection or recall on quality grounds.
- Brand Image: BIS certification lends recognition to the brand and hence establishes its credibility worldwide.
- Government Support: Many government tenders and contracts demand the BIS certification, and consequently, manufacturers gain a preference.
Challenges and Overcoming Them
While BIS standards remain instrumental for the definite benefits, however, these certification requirements pose a challenge to some manufacturers, especially the small and medium-sized enterprises (SMEs). They are:
- Lack of awareness about standards
- Complex documentation
- Cost of testing and certification
- Time taken in the approval process
However, as awareness increases and professional help from BIS consultants becomes increasingly available, these roadblocks will increasingly become easier to circumvent. Organisations like Induce India have such a place in aiding manufacturers through the process of certification so that they comply with the requirements without any unnecessary delays.
The Road Ahead: BIS and Global Recognition
India is on its way to becoming a global manufacturing powerhouse; it is for this reason that BIS standards will carry a vital presence. The demand for uniform products will only increase due to globalisation. Aligning Indian standards with international norms is a process that has begun and continues to build momentum; hence, in the future, BIS certification will carry more weight.
With the world becoming a consumer aware of sustainability and safety standards, BIS standards keep Indian products relevant, competitive, and trustworthy all over the world.
Conclusion
It cannot be said how much supporting Indian products to go global through BIS certification matters. It is more about trusting the mark that ensures quality and provides an opportunity for Indian manufacturers to enter the international market. For manufacturers worldwide, the BIS certification, therefore, is not an option; it is the passport to global realisation, and for consumers globally, it means a mark of safety and reliability.
BIS standards will continue to be the core in laying the foundations of India as a world-class product-producing country, thereby increasing India’s presence in world trade.
With the assurance of BIS, Indian manufacturers are getting assistance in just producing products; they are making their mark in the world.
